Telekom Malaysia Bhd wants to capture the markets in the Middle East and South Africa with its latest product, e-Browse, using the Langkawi International Dialogue (LID) as a marketing platform.
General manager (group marketing) Junaidah Junid told StarBiz that countries in the Middle East and South Africa would find e-Browse attractive as they needed only to buy the software application from Telekom and not invest heavily to develop and provide the infrastructure for a similar product.
She said Telekom currently had nine customers locally –six newspapers and three magazines - using e-Browse.
“We hope to rope in as many customers as possible through the LID,” she said yesterday.
Junaidah said Telekom could also provide hosting services for foreign newspapers at Telekom-owned websites. “This means their newspapers can appear in their original format at our websites,” she said.
Launched in March, e-Browse enables a newspaper to be displayed in its original format and is able to support universal alphabet.
Junaidah said Telekom was now talking to Qatar on the sale of its customised educational software, Web-based Teaching and Learning Courseware and School Management System, for primary and secondary schools.
“We have already sold the software to Syria for the instruction of science, mathematics, and English,” she said.
Junaidah said Telekom's theme for this year's LID was “Opening Up Possibilities-Bridging the Digital Divide.''
“This in line with the company’s stance of always moving forward and responding proactively by playing the role of catalyst in the changing world of communications,” she said.