Dell's new chief executive bullish about Japanese market

TOKYO (AP) - Kevin Rollins, on his first visit to Japan as Dell Inc.'s chief executive, said Tuesday the country is a strategic market that is growing at a record pace for the U.S. computer maker. 

Rollins, who took office earlier this month, said Dell has achieved solid growth in Japan since entering the market in 1993. 

In the latest quarter, Dell now controls about 12 percent of the Japanese market and appears poised in Japan to capture the same near-20 percent market share it enjoys globally, he said while declining to give a timeframe for that goal. 

"We need to grow in all markets and accelerate our growth outside of the U.S.,'' Rollins told reporters at a Tokyo hotel. 

His comments were along the lines of the strategy he laid out in the United States in his first speech as CEO.  

He said then the company should focus on growth in global markets, selling more products and services to businesses and boosting printer sales. 

In Tokyo, Rollins stressed that Japan and China were critical markets for Dell because they were both large, technologically oriented markets. 

Any maker that fails to see the importance of China will be left behind because China is expected to surpass both Japan and the United States in market size, he said. 

Hiroshi Hamada, head of Dell Japan, said the company's core business in this nation remains the corporate sector. 

"We believe that in the near future the day will come when we have 18 percent or 19 percent of the market and become No. 1,'' Hamada said. 

Dell, based in Round Rock, Texas, ranked third in market share in Japan after Japanese makers NEC Corp. and Fujitsu, according to IDC Japan, which compiles such data. - AP 

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