Understand the Asian way, NZ firms told


  • Business
  • Tuesday, 13 Jul 2004

NEW Zealand companies have to spend more time to learn how Asian businesses are run. 

The country's parliament speaker Jonathan Hunt said this would help them understand and meet the needs of their Asian business partners. 

“The relatively small size of most New Zealand companies mean that however sound their concepts or products may be, it makes little sense to think about marketing themselves, for example, in China (for the mass market). 

“But that does not mean that they cannot find a very worthwhile niche within China, and what is true of countries is even more so of regions,” Hunt said at the opening of New Zealand Alumni Convention in Kuching on last Friday.  

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