Panasonic goes big on cordless phones

PANASONIC Malaysia Sdn Bhd aims to raise its share of Malaysia's cordless phone market to 60% by year's end from 55% now. 

“We also target to achieve a growth of 500% in the digital cordless phone segment,” managing director Jiro Tomotani said after launching the Panasonic digital enhanced cordless telephone (DECT) in Petaling Jaya last week. 

Digital phones accounted for 6,000 of the 63,000 cordless phones sold last year. 

“We intend to expand further our presence in the digital cordless phone market. We want to upgrade the current analogue users to digital Panasonic cordless phones and create new and higher demand in the digital segment,” Tomotani said. 

He added that the latest model of the digital cordless phone, the KXTCD430ML, would help boost sales to about 40,000 units by the end of the year. The new model is priced at RM199. 

Panasonic also introduced the tagline “I've got a DECT'' to promote the new product. 

“Being the market leader, Panasonic will continually bring more fun to everyday communication by providing flexibility and convenience to consumers with our new technology,” Tomotani said. 

Panasonic will launch two more digital cordless phone models by year's end. – Bernama 

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