MOST women want to look good and feel confident about their appearance. Body image plays an important part in women’s self-esteem, and the clothing and cosmetic industries earn millions of dollars each year by promoting the perfect image.
Unfortunately, their idea of the perfect body is invariably excessively thin. Indeed, most top fashion models are estimated to weigh 23% less than the average woman. This has resulted in Asian and Western societies promoting thinness as being synonymous with beauty.