New ways to market MSC firms

  • Business
  • Thursday, 03 Jun 2004


Multimedia Development Corp Sdn Bhd (MDC), the guardian of the Multimedia Super Corridor, is rethinking the ways it markets the MSC and MSC-status companies abroad. 

MDC chief executive officer Datuk Dr Mohd Arif Nun said the corporation would be more focused and selective when participating in international trade and technology shows.  

“Events like CeBIT (Technology Fair) Hanover, Germany, has become too big and general, and expensive. It is more cost effective to be at shows like CeBIT Shanghai and other smaller trade shows – and we get better results, too,” Arif told a press conference here yesterday.  

As such, MDC would no longer send big teams to the larger trade and technology events in Europe and America, but would be focused more in Asia, especially in the China and South Korea markets, and in the Middle East, Arif said. 

Arif said MDC would also be setting up at least two foreign offices this year, one in Dahlian, China, and the other in Saudi Arabia. It had also been looking for a suitable location for an office in the United States.  

The press conference was held to acknowledge four local companies that had achieved breakthroughs into China's billion dollar mobile communications market. They sealed separate business deals with Chinese companies on May 28, witnessed by Science, Technology and Innovation Minister Datuk Dr Jamaluddin Jarjis, and Arif. The signings were held in conjunction with Prime Minister Datuk Seri Abdullah Ahmad Badawi's five-day visit to Beijing, China. 

iGuanaMobile Sdn Bhd signed an agreement with Beijing Hong Xin Xun Men Pte Ltd to leverage on HongXin's nationwide payments gateway to launch its premium mobile infotainment services in China. Besides being a catalyst for penetrating the Chinese market, the move increases iGuanaMobile's attractiveness to other content and service providers wishing to launch their services and content in Asia. 

NuSuara Technologies Sdn Bhd inked a deal with Beijing Infoquick Sinovoice Speech Technology Corp to market its voice recognition software in China as part of Sinovoice's solution. 

iNavigate Sdn Bhd signed a MoU with China Telecom Ltd subsidiary Tekson Global Ltd to promote its middleware technology, m-Apps, as well as content and applications enabled by that technology, in China.  

Cyber Village Sdn Bhd was roped in to help China Netcom Corp Ltd, the fourth largest telecommunications company in China, develop China's first Internet TV operation. It signed a MoU with China Netcom subsidiary Daily Online Pte Ltd (previously known as JiuZhou Online Pte Ltd) and Hong Kong-based Ultimate Achieve International Ltd. 

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