Amway in RM10m Nutrilite ad blitz

Amway (M) Holdings Bhd has launched a brand-building campaign to reinforce Nutrilite's position as a leading multinational brand of vitamins, minerals and dietary supplements in Malaysia. 

“This is the first time Amway is embarking on a brand-building campaign and the company is planning to spend RM10mil on the exercise over three years, starting from the current financial year ending August 2004,” it said in a statement.