Higher ad budget for Nippon paints

NIPPON paint maker Hua Joo Seng Enterprise Bhd is increasing its advertising and promotions (A&P) budget to RM10mil this year from RM8.5mil in 2003. 

Managing director Tan Jong Kim said 65% of this amount would go to television commercials, 20% to print advertisements and 15% for radio spots and below-the-line activities.