IT has been a year since United Parcel Service’s (UPS) 4th rebranding exercise, one of the biggest rebranding exercises in American corporate history, and the world business community is beginning to leverage on the advantages offered by the company through its total supply chain solutions.
UPS, which had spent US$20mil in the first year of the rebranding exercise, saw its export volume rise nearly 10% in the Asia-Pacific region in the fourth quarter ended Dec 31.
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