Samsung expanding market share through Brand Plaza


  • Business
  • Wednesday, 28 Apr 2004

Samsung Malaysia Electronics (SME) Sdn Bhd plans to expand its market share through its branding concept called the Brand Plaza to Penang and Johor Baru to further enhance its presence in Malaysia, said managing director Won Jong Duk. 

Brand Plaza is a marketing tool to introduce Samsung products and is also a product testing centre for its potential customers. 

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