Petronas Dagangan retail petrol sales to rise 20%

Petronas Dagangan Bhd expects a 15% to 20% growth in retail petrol sales volume for the year ending March 31, 2005 from the estimated 4.2 billion litres achieved in the year just ended, said retail business division general manager Amyn Mohamed Hussain. 

“Market demand for petrol should increase with the better economic situation and higher forecast gross domestic product growth this year. We also plan to increase the number of petrol stations and this will contribute to the volume growth,” he said at a media briefing in Kuala Lumpur yesterday. 

Petronas Dagangan Bhd retail business division general manager Amyn Mohamed Hussain (left) and card services department senior manager Nornisham Zainuddin with the new Kad Mesra.

Petronas Dagangan, whose total petrol sales volume averaged about 11 billion litres annually, achieved 3.5 billion litres in retail sales volume for the year ended March 31, 2003.  

Amyn said the company, presently with 690 petrol stations nationwide, had been adding an average of 40 stations to its network annually in the past few years and this was expected to continue, going forward. 

“All our petrol stations are in good condition. The plan is to increase the number of petrol stations and to provide the necessary maintenance,” he said, adding that more than 90% of the retail division's revenue came from petrol sales while the balance was from its Kedai Mesra convenience stores. 

Amyn said the response to the company's new Kad Mesra programme in collaboration with RealRewards, introduced last month, had been overwhelming. 

“In the first three weeks since the card was launched, we had 50,000 new applicants. If we are able to maintain this momentum, our customer base should be able to hit 1.2 to 1.3 million by year-end from the 800,000 that we have currently,” he said. 

The new Kad Mesra uses a point-based system unlike the previous programme introduced in December 1998, which offered a 1.4% rebate for every purchase made. 

Cardholders will earn one point for each ringgit spent at any Petronas service station and at over 2,000 RealRewards merchants nationwide. The points collected never expire and membership is free. 

Kad Mesra members can also apply for free supplementary cards for their family members and accumulate all the points for redemption. 

Members can redeem a wide selection of merchandise like electronic and electrical appliances, household equipment, Petronas vouchers (redeemable for petroleum products and goods offered at Kedai Mesra), a range of Petronas Syntium lubricants, Petrosains tickets and holiday packages at selected hotels in the country. 

For the nine months ended Dec 31, 2003, Petronas Dagangan's net profit increased by 80% to RM330.9mil from RM183.8mil a year earlier, while revenue rose 8.3% to RM7.19bil from RM6.64bil. 

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