THE Canon Asia Expo 2004 held in Shanghai showcased a comprehensive range of Canon's consumer, business and industrial products.
Throughout the four days, it drew nearly 40,000 visitors, including 100 journalists and 700 distributors from across Asia.
Among the consumer products displayed were compact digital cameras, digital videos, printers, office products and business solutions, and industrial products.
Last year, Canon released 10 new digital cameras and became known as the brand that offers the widest range of digital cameras for all types of users.
Global shipment of cameras last year was 52 million units and the industry expected to ship 70 million units this year. Canon is targeting a 22% share.
In the first half of this year, Canon released the widest range of compact digital cameras ever, all powered by Canon's lens and its proprietary Digic image processor.
Some of the digital cameras showcased were the Powershot A310 and Powershot A75, both 3 megapixel cameras, the IXUS range, from 3 to 5 megapixels, and the Pro 1 (8 megapixels) and Powershot SI IS (3 megapixels).
Canon is also planning to boost its sales of digital video cameras on the global market to 2.8 million units this year. The company is aiming for the world's third largest share for this product after Sony and the Victor Company of Japan Ltd (JVC).
One of the products displayed was the MV700 series of digital video camcorders, developed for anyone attempting to shoot their first home movie.
As for printers, Canon still held the market leadership in South and South-East Asia last year for single function printers with a market share of 37%.
Canon was also the first to roll out a comprehensive range of PictBridge products. PictBridge is an industry standard for the transferring of digital imaging files that will allow users to connect digital cameras or digital video camcorders to photo printers for fast photo printing regardless of which manufacturer the devices come from, as long as the equipment are all PictBridge compatible.
PictBridge adheres to stringent guidelines set by the CIPA (Camera and Imaging Products Association) standard body based in Japan.
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