MBF Cards (M) Sdn Bhd is targeting for its MBF “Win Around The Clock” contest, held in conjunction with its membership drive from April 8 to Aug 31, to attract 65,000 new cardholders, its president Al Alagappan said.
The campaign, which is also open to existing members, was part of MBF Cards' business strategy to enhance customer satisfaction by rewarding them as well as increasing membership, he said.
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