CARAT Media Services (M) Sdn Bhd, or simply Carat Malaysia, is on a roll, literally, as it has adopted a global, best practices media communication process known as the “Sphere” in its quest for a new brand identity befitting the current age of technology and will also roll out a brand new logo in the shape of a sphere.
To be launched in Kuala Lumpur today, the new logo and identity are meant to signify Carat's embracing constant change and innovation in the world of media specialisation and are designed to be an expression of what the company stands for, according to Carat Malaysia chairman Margaret Lim.