SYDNEY: Australia’s dominant telecommunications firm Telstra Corp Ltd has emerged as the winner in a scramble to buy print and online classified advertising group Trading Post and take a bigger share of the small-ads market from mainstream media rivals.
Telstra’s wholly owned Sensis unit, which owns the Yellow and the White Pages directories, paid A$636mil cash to Dutch firm Trader Classified Media NV for Trading Post, whose 20-odd publications and five websites in Australia advertise everything from pets to cars.
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