MAXIS Communications Bhd's immediate focus in its efforts to maintain the dominance it has just regained in the cellular market will be on new geographical areas and market segments, but its long-term goal is to become a regional leader by 2010, said chief executive officer Datuk Jamaludin Ibrahim.
He said the strategy to move into new areas and segments would be made as the company prepared its network for bigger capacities and faster speeds to operate in a third-generation (3G) environment.
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