ROYAL Selangor's whimsical Winnie The Pooh collection, its newest collection of 13th licensed pewter christening gifts and collectibles, attracted a lot of attention and enquiries from international buyers when it was launched at the recently concluded Spring Fair Birmingham (SFB).
Part of the Disney Showcase Collection, the Winnie The Pooh collection incorporates whole scenes from the book as opposed to just individual characters.
Held from Feb 1-5 at the National Exhibition Centre in Birmingham, the fair was one of many international gift fairs Royal Selangor frequented, the company said in a statement.
Royal Selangor said it had “great success” in its 14th outing at SFB.
Royal Selangor International executive director Tham Tuck Hoong said the company's new products were planned and developed to be launched at international fairs, hence having a significant impact in expanding both its market size and distribution network.
“Coupled with our aggressive branding and marketing activities, this approach has been a success as Royal Selangor was recently named the Best Selling Giftware Brand over a selection of international brands in the latest issue of Retail Jeweller, a British trade magazine,” he added.
Also featured at SFB were new additions to the popular Teddy Bear's Picnic collection, and its newer Vinifera wine collection.
SFB, the biggest and busiest fair in Britain, was established in 1976. The fair attracted over 4,500 exhibitors and more than 100,000 visitors from all over the world.
Did you find this article insightful?