MALAYSIAN Sate Kajang Sdn Bhd (MSK) has made its maiden foray to introduce “satay Kajang” overseas by appointing Saudi Arabia-based Madina Trading Co Ltd as master franchisor for West Asia.
MSK founder Datuk Zulkifli Mokti said the company's quick service restaurant (QSR) concept of satay business under Sate King had attracted the attention of Madina Trading, which in turn would be responsible for the opening of outlets in other Arab countries.
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