TEXTILE knitting and manufacturing company PCCS Group Bhd is confident of achieving better results from carrying out its own marketing activities than depending on trading houses.
Its deputy group general manager Gan Hoe Lian said in the last three years, many textile and apparel companies all over the world had set up their own sales and marketing departments.
He said more were opting to conduct their own marketing activities and depended less on buying houses or trading companies like they used to.
“Only time will tell when the role of buying houses will start to diminish, even now there are already clear signs towards that trend,” Gan told StarBiz after the company's EGM on Friday.
At the EGM, shareholders approved the proposed disposal of 630,000 shares, representing its entire 45% stake in Tex Line Associates Pte Ltd, to Tex Line Pte Ltd for S$7.462.204mil or RM16.342.227mil.
Tex Line Associates is principally involved in the business of an export-buying house and trading arm for textile and apparel companies.
Gan said: “International buyers now deal directly with manufacturers and avoid using buying houses which could be considered as the middlemen.”
He said in fact, the company had been independent in marketing in the past two years and found that the move had improved its relationships with clients.
Gan said by dealing directly with clients, the company could better understand their requirements, preferences and could solve most of the problems within a short period.
He said PCCS' marketing department had been expanded to a 40-member team from 15 staff previously, which reflected the importance of the department.