MOBILE phone operator Maxis Communications Bhd, which scored a first in the country with the launch of its mobile video streaming service yesterday, expects the move to help double its Multimedia Messaging Service (MMS) subscriber base to between 70,000 and 100,000 by the end of this year from 35,000 currently.
Its chief operating officer Edward Ying said Maxis, also the country's first cellular company to introduce MMS, expected an increase in the use of MMS-enabled phones as well as the MMS service. The company registered close to 850,000 MMS transactions in December last year.
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