Maxis expects to double its MMS subscriber base


  • Business
  • Wednesday, 21 Jan 2004

BY SABRY TAHIR

MOBILE phone operator Maxis Communications Bhd, which scored a first in the country with the launch of its mobile video streaming service yesterday, expects the move to help double its Multimedia Messaging Service (MMS) subscriber base to between 70,000 and 100,000 by the end of this year from 35,000 currently. 

Its chief operating officer Edward Ying said Maxis, also the country's first cellular company to introduce MMS, expected an increase in the use of MMS-enabled phones as well as the MMS service. The company registered close to 850,000 MMS transactions in December last year. 

“Over 90,000 Maxis subscribers have used MMS at least once since the launch of the service in July last year,” Ying said after the launch of Maxis video live streaming service in Kuala Lumpur yesterday. 

MMS is a messaging application that allows not only text, but also pictures, sound and even short video clips to be sent from one MMS-capable phone to another.  

At the launch of Maxis video live streaming service in Kuala Lumpur yesterday (from left) are: Maxis mobile data product manager Jason Chan, H.TV video jockey (VJ)Jay Menon and Maxis chief operating officer Edward Ying.

The service allows enhanced video games and polyphonic ring tones to be played on handsets; and video streaming enables certain MMS-enabled mobile phones to receive continuous data, including news programmes and video clips.  

Maxis has signed up with Astro for its video streaming service.  

Ying said: “Maxis customers can keep themselves updated on the latest in the world of business and music by viewing video streaming on two channels, CNBC and hitz. TV, via Astro in real time.''  

On top of this, customers can also find out what's new via pre-recorded clips of programme highlights from such channels as AXN, National Geographic, and AEC; from Astro hit shows like Akademi Fantasia besides the Beatles, Coldplay's music videos; and from trailers of movies such as Trauma and Gothika.  

These pre-recorded clips are only 20 seconds to four minutes long, and subscribers are charged a flat rate of RM10 per month until the end of next month. 

Maxis, it is believed, will charge its subscribers a rate lower than the current charge for General Packet Radio Service traffic, which is 1.5 sen per kilobyte. 

 Stock Watch On MAXIS Stock Watch On MAXIS-CA

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
   

Did you find this article insightful?

Yes
No

Next In Business News

Geely Auto and Volvo Cars to launch powertrain venture after merger scrapped
Malaysia Airlines to introduce digital travel health pass
Rising aluminium prices lift Press Metal profits�
AEON Malaysia registers RM41.4mil net profit in FY20
AirAsia takes RM320mil hit due to Japan unit bankruptcy
Destini, KTMB in joint venture targeting rail MRO services
DRB-Hicom makes a net profit of RM554mil in FY20
Sunway joins global push for climate-related financial disclosures
Vitrox to expand capacity as Q4 revenue surges to new high�
Strong demand for steel products powers Prestar’s earnings

Stories You'll Enjoy


Vouchers