MOBILE phone operator Maxis Communications Bhd, which scored a first in the country with the launch of its mobile video streaming service yesterday, expects the move to help double its Multimedia Messaging Service (MMS) subscriber base to between 70,000 and 100,000 by the end of this year from 35,000 currently.
Its chief operating officer Edward Ying said Maxis, also the country's first cellular company to introduce MMS, expected an increase in the use of MMS-enabled phones as well as the MMS service. The company registered close to 850,000 MMS transactions in December last year.
“Over 90,000 Maxis subscribers have used MMS at least once since the launch of the service in July last year,” Ying said after the launch of Maxis video live streaming service in Kuala Lumpur yesterday.
MMS is a messaging application that allows not only text, but also pictures, sound and even short video clips to be sent from one MMS-capable phone to another.
The service allows enhanced video games and polyphonic ring tones to be played on handsets; and video streaming enables certain MMS-enabled mobile phones to receive continuous data, including news programmes and video clips.
Maxis has signed up with Astro for its video streaming service.
Ying said: “Maxis customers can keep themselves updated on the latest in the world of business and music by viewing video streaming on two channels, CNBC and hitz. TV, via Astro in real time.''
On top of this, customers can also find out what's new via pre-recorded clips of programme highlights from such channels as AXN, National Geographic, and AEC; from Astro hit shows like Akademi Fantasia besides the Beatles, Coldplay's music videos; and from trailers of movies such as Trauma and Gothika.
These pre-recorded clips are only 20 seconds to four minutes long, and subscribers are charged a flat rate of RM10 per month until the end of next month.
Maxis, it is believed, will charge its subscribers a rate lower than the current charge for General Packet Radio Service traffic, which is 1.5 sen per kilobyte.
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