SIME UEP Properties Bhd, whose Sime UEP Homes, a household name with its landmark townships in Subang Jaya and UEP Subang Jaya (USJ) in the Klang Valley, is leveraging on brand to make further inroads into the property scene.
Having achieved the desired brand position and loyalty, especially among home buyers in the Klang Valley, the company is set to build on its Sime UEP Homes brand in other new developments outside the Klang Valley.
