HAVING scored a first as the developer in the country to brand its products, Sime UEP Properties Bhd has lived up to its objective of developing Sime UEP Homes into one of the most recognised brand names in the industry.
Its success is a classic case of turning challenges into opportunities, considering that when it launched its UEP Subang Jaya (USJ) township on 728ha, the property market had just recovered from the 1980s recession.
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