ORIENTAL-HYUNDAI Sdn Bhd aims to increase the sales of Hyundai cars to 12,000 units this year, representing a 400% growth from 3,000 units sold last year.
Its chief executive officer and managing director Datuk Robert Wong said the company was confident of meeting the sales target, as it had increased its Hyundai vehicle offering to three models this year from two in 2003.
We feel we can make an impact in the 1.5-litre sedan market with our affordable and value-for-money Accent model, Wong said at the launch of the Hyundai Accent 1.5L and the Sonata 2.4L in Kuala Lumpur yesterday.
The 2004 Accent is a popular Hyundai model which has been used in the World Rally Championship. More than a million units of the Accent had been exported in the last five years, with 70% sold in North America, Canada and western Europe.
The Accent meets US and European crash safety standards and this has enabled the car to be marketed worldwide.
The 2.4-litre Sonata sedan extends its existing model line-up into the premium motor vehicle market with enhanced features and refined styling.
The awareness of (South) Korean-made cars and their quality is growing among Malaysian motorists who want to try something new and different, Wong said.
He said Oriental-Hyundai was looking to sell 8,000 units of the Accent, 2,000 of the Sonata, and 2,000 of the Elantra 1.8-litre sedan this year.
Wong said that consumers who had held back buying new cars since last year in anticipation of lower car prices were not expected to further delay new purchases.
He said the authorities and car dealers involved in the discussion to determine the calculation methodology on new automotive tariff were expected to announce the decision soon.
We will absorb the new vehicle price adjustment if the amount is minimal, but we may have to pass on the higher prices to the buyer if the increase is significant, he said.
The Accent is priced from RM56,000 and the Sonata from RM120,000 based on last year's automotive tariff structure.
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