A REJUVENATION of the A&W brand is on the cards, adding another chapter to its history of ups and downs.
In almost every decade in its 41-year history in Malaysia, the A&W brand has undergone a shareholder/management change. This, industry sources said, had led to “changes in priorities and a lack of focus’’, and the fullest potential of A&W not being tapped. Aggressive competition was also a factor.
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