PERMANIS Sdn Bhd has signed a five-year contract with Singapore-based Wing Tai Holding, the master franchise of Yoshinoya Restaurant, to supply Pepsi drinks to the latter’s upcoming restaurant chain in Malaysia.
The agreement will see Permanis, the local manufacturer and bottler of Pepsi products in Malaysia, exclusively supplying beverages like Pepsi Cola, 7UP, Mirinda Strawberry, Mirinda Orange and Mirinda Apple as well as providing marketing support and store funding to Yoshinoya restaurants.