Book briefs

  • In Ultimate Technical Trading Software (Wiley Eastern), authors Paul Leo and Peter Temple compile and analyse the key technical trading software designed and developed by top traders.  

    Categorised according to the technical analysis methodology, this distinctive book also includes interviews with developers of these systems, allowing readers to better understand the unique features of each type of trading software as well as how to modify each system for optimal personal performance.  

    Ultimate Technical Trading Software also includes a CD-ROM that contains demos for all software featured in the book. In a single volume, this book offers a one-stop look at the software used by leading technical analysts around the world.  

    It acts as a starting point for researching and learning for new technical analysts, and at the same time, helps serious traders develop their own system or software. Highly illustrative and visually accessible, this is the ultimate compendium for anyone involved in technical trading.  

  • Hello Kitty: The 4 Billion Dollar Feline Phenomenon (John Wiley & Sons) by K. Belson is an inside story of how a Japanese company parlayed a cartoon kitty into a ferocious multibillion dollar global enterprise  

    The only business book to offer an in-depth exploration of the Hello Kitty phenomenon, Hello Kitty, tells the amazing story of how the Japanese company Sanrio bucked the odds and transformed a bulbous, all-but-featureless cartoon critter into multibillion dollar global business powerhouse.  

    Readers learn how and why the Hello Kitty brand clicked with children and adults, across cultures, and how it continues to successfully compete, internationally, with Disney and Warner Brothers.  

    This book is packed with valuable lessons about the awesome power of branding, marketing, and licensing to capture the hearts and minds of consumers.  

  • Model Business Letters, E-Mails and Other Business Documents (Prentice-Hall Financial Times) by Shirley Taylor is a clear and well-structured book about letters, documents and e-mails that can deliver better results, with speed and accuracy.  

    Model Business Letters is a practical and comprehensive guide to help you get more value from your business communication. In this book you will find over 500 sample documents for a wide range of business situations, easy to use examples and practical advice on content, language and style.  

    Model Business Letters will help you put the key rules of good business writing into action, and a framework for creating clear and effective business communication. 

    If you want your business to be a model of successful communication, Model Business Letters can be a valuable companion. – Compiled by Chong Kin Onn 

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