BRITISHINDIA was founded in 1994 by Pat Liew, a veteran in the rag trade or fashion apparel retail industry.
Fuelled by a passion for fashion with a colonial flavour, Liew who is also BTC Clothier Sdn Bhd chief executive officer, has managed to build a thriving BritishIndia brand across the Asean countries.With her 30 years of experience in the international fashion business as well as sound understanding of consumers behaviour and trends, Liew has made BritishIndia's philosophy of easy comfort yet serious and stylish dressing as her secret formula for success.