All systems go for Setia Alam


  • Business
  • Monday, 22 Dec 2003

Property Talk with S.C. CHEAH

IT is all systems go for S P Setia's biggest property development in the country: the 4,000-acre freehold Setia Alam in Shah Alam, Selangor. 

For the past few months, a large tract of plantation land along Jalan Meru had been cleared and a new road built. A sales office had been set up while 20 show houses are either being built or completed in a nice show village that boasts a decorative entrance statement.  

Huge billboards have also sprung up along Jalan Meru and the New Klang Valley Expressway announcing this massive development that will have 40,000 housing units. 

One can also expect to see the town park in place soon. The group, listed on the KLSE main board, is renowned for its signature town parks and show villages in such developments as the 1,056-acre Bukit Indah Bandar Nusajaya and the 888-acre Setia Indah, both in Johor, and Pusat Bandar Puchong in Selangor. Its latest project in Johor, the 453-acre Bukit Indah 2 that was launched in September last year, also features extensive landscaped environment with wide access roads. 

Now that S P Setia has spread its wings to the Shah Alam/Klang area, property buyers and investors can look forward to some exciting products and concepts and a quality brand name. 

Several potential buyers who were invited to attend a project briefing on Setia Alam at the site sales office on Sunday, Dec 7, were also shown models of the link houses and the township's master plan.  

There will be various types of link houses from the 18 x 65ft double-storey types to the 22ft, 24ft and even 28ft-wide super link houses. They will be built in various landscaped residential precincts. 

A special feature is the controlled access where each precinct will have only one entrance for vehicles to enter and leave. Although each of these precincts will not be gated and guarded residential communities (except for the high-end Setia Eco-Park) and thus do not have perimeter fencing, water bodies and landscaped features would serve as natural barriers to prevent unwanted traffic from encroaching into the individual precincts.  

I must admit that the “green” development concept is appealing and should give S P Setia's rivals a run for their money. So how different is Setia Alam from the rest of the “green” pack?  

General manager (property division - central) Norhayati Subali (centre) showing visitors around.

In a way they seem quite similar: Green Street concept, central monitoring system, pockets of parks and natural barriers and the higher-end products having a gated and guarded community integrated with cutting edge technology. However, S P Setia's edge is its good track record in delivering quality products and excellent services. 

The bulk of Setia Alam is flat. Most of the residential units would be terraced houses.  

The higher part of the land located on the north eastern corridor will be reserved as the RM2.2bil Setia Eco-Park where the country's biggest high-end development with some 2,200 bungalows and semi-detached houses would be built on 800 acres near Bukit Jelutong.  

The gross development value of Setia Alam (excluding the Setia Eco-Park) alone is about RM7.4bil! 

In view of Setia Alam's sheer size, it need not have to depend on others like government agencies or other developers for infrastructure support as S P Setia plans to build its own roads, sewerage treatment systems as well as highway interchanges.  

The township would have direct access to the NKVE via a proposed interchange and the proposed NKVE-Jalan Meru link. There will also be a proposed road linking the Shah Alam-Puncak Alam Highway. 

The Meru area is seeing rapid growth with several new developments in the vicinity including Mutiara Bukit Raja. Klang town is only a few minutes drive away. Shopping centres like the Klang Parade, Jaya Jusco and Plaza Metro are also nearby. 

As Gerak Reka Akitek Sdn Bhd associate director Boon Che Wee told the briefing, Setia Alam is strategically located with the NKVE a mere two km away and is also near the Shah Alam-Batu Arang Highway and the North Klang Straits bypass. 

He said the concept would be “faithful” to the environment and to the community. Houses would have a north-south orientation. To ensure a more neighbourly feel, a typical Eco-Village would have about 300 residences.  

“Our study shows that this is an ideal figure as it is not too big or too small. Residents will be able to watch our for each other.”  

Each neighbourhood would have a “village green” with open communal spaces like playgrounds, community buildings, suraus and kindergartens and are linked by “green fingers” or strips of green spaces.  

“We try not to flood the residential area with commercial activities as we want it to be well developed. We have identified three main characters of commercial precincts: medical, educational and a business park where major corporations can set up their offices here,” he said, adding that for a start the township would have a commercial strip along Jalan Meru. 

On the drainage system, he said wide reserves for drains would replace ugly concrete structures for the drains. The waterways would be landscaped and its immediate surroundings turned into areas for trekking, jogging and for picnics. 

Besides the town park, there would be a feature or forest park for educational programmes. There are plans to organise eco-educational activities in these parks. He said S P Setia would relocate its corporate head office from Puchong to Setia Alam. Land would be reserved for the LRT (light rail transportation) system.  

S P Setia's general manager (property division-central) Norhayati Subali said the first precinct to be launched soon would be the 520-acre Precinct 8 comprising some 3,500 units of link houses.  

Landscape architect Chin Wee Chin of Malek Lip & Associates said Precinct 8 would have a community town park, a natural park, and a “village green”.  

There would be three pocket parks at the “village green”. The first pocket park would be called “dazzling orchid” where different varieties of orchids would be planted.  

Another pocket park would be called the “garden of enchantment” while a third would be known as the “garden of splendour” where various species of flowering shrubs would be planted. 

Houses would be named after trees, flowers or plants. A boulevard linking the main entrance to the town park would have shady trees and walkways. There would be an amphitheatre with games courts. 

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