Popular Book opens mega flagship store


BY DANNY YAP

POPULAR Book Co (M) Sdn Bhd expects its largest Popular Bookstore launched today to boost the company's revenue by 10% to about RM180mil for the financial year ending April 30, 2004. 

Its executive director Lim Lee Ngoh said the 31,000 sq ft bookstore located at the Ikano Power Centre in Mutiara Damansara, Petaling Jaya, would be the company's 41st outlet. 

“The bookstore is our flagship store and will house a comprehensive range of reading material and merchandise to cater for most people in the community,” she told Starbiz after a sneak preview of the bookstore in Kuala Lumpur on Wednesday.  

According to Lim, the bookstore had about 150,000 types of inventory and products to satisfy even the most discerning customer. 

“We offer customers a wide range of books at very competitive prices,” she said. 

She added that the bookstore had stocked up a lot of local and foreign books so as not to disappoint its customers. 

The bookstore has seven main sections. They are the compact disk, stationery, school assessment books, multimedia, English, Chinese and children sections. 

Lim Lee Ngo outside Popular's latest outlet at Ikano Power in Damansara Mutiara.

Lim said the company had invested RM8mil to renovate and stock the bookstore to give it a fresh feel and enhance the brand. 

“Most of our other bookstores are about 10,000 sq ft, “ she said, adding that the company had opened five outlets this year and was planning to have a few more next year. 

“On average, the company opens about three outlets a year and by early next year, there should be a Popular Bookstore in Kepong,'' Lim said. 

On the bookstore business, she said the market was still good and that it was more resilient than most other industries. 

Singapore-based Popular Holdings Ltd of Singapore, the parent company of Popular Book, has 31 outlets in Singapore and 10 outlets in Hong Kong. 

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