Toshiba aims for higher market share

  • Business
  • Wednesday, 10 Dec 2003

TOSHIBA Sales & Services Sdn Bhd (TSS), which is introducing new television and refrigerator models next year, hopes to increase its market share for these products by 5 percentage points next year, its managing director Masaru Shikauchi said. 

“The company, a leader in the medium-sized colour television market, aims to increase its market share from 30% currently to 35% in 2004,'' he said after launching the Toshiba Exhibition 2003 in Subang Jaya last Thursday. 

“Our latest innovation in the refrigerator manufacturing will help raise our local market share from 10% to 15% next year,'' he said, adding that to achieve the target, the company emphasised quality and innovation to cater to more sophisticated consumers. 

“The newly introduced products are more attractive and more tastefully designed in many ways. These include, for example, our Stasia LCD (liquid crystal display) TV and big size Plasma Deo Refrigerator line-up. 

“Along with the improving Malaysian economy, consumer confidence in Toshiba's products has also been growing and we expect a better year ahead,'' he said. 

Masaru Shikauchi with the new Toshiba LCD TV.

TSS, which launched 10 new models for its colour TV for the first time in Malaysia, will introduce a new version of the LCD TV. The company's new range of refrigerators also includes the first single-door frost-free refrigerator to be introduced locally. 

Recalling Toshiba's history for the past 128 years, Shikauchi said the group was the first in Japan to manufacture radio receivers, washing machines and refrigerators. It also released the world's first colour TV with black strip-type cathode ray tubes. 

“Most recently, Toshiba commercialised the world's first digital video disc video recorder,'' he said, declining to comment on when the new product would be launched in Malaysia. 

He said TSS had been in Malaysia for 25 years and the company was committed to meeting customers' needs by implementing responsible business activities. 

“Our theme for 2004's marketing campaign is called 'Today Tomorrow Toshiba Together!' which takes us back to our success in the past that will bring us to a better future,'' he said. 

TSS, which has its headquarters in Shah Alam, has a sales network of 400 dealers nationwide with branches in Penang, Malacca, Johor, Pahang, Kelantan and Perak. 

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