IF Lee Han Loh has his way, more youth will eschew pricey coffee boutique outlets and instead reach out for instant beverages in sachets, or more precisely, those produced by Super Coffeemix Marketing Sdn Bhd.
One of the leading producers of instant beverages in the country with RM40mil in turnover last year, the company has allocated some RM2.5mil for advertising and promotion next year, most of which will go towards efforts to attract more consumers aged 30 years and below.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
