LOS ANGELES: The maker of Bratz dolls – the most successful girls fashion toy since Barbie was born more than 40 years ago – is launching a younger girls' line to challenge Mattel Inc’s legendary bombshell.
MGA Entertainment Inc said Wednesday that 4Ever Best Friends, a pair of pre-adolescent fashion dolls who hold hands and come in more than 250 variations, will be available in limited quantities at Toys R Us and Wal-Mart stores before Christmas. A full roll-out is expected by next spring.
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