HONDA Malaysia Sdn Bhd is confident of achieving 30% share of the local automobile market within a year or two after the Asean Free Trade Area (Afta) takes effect and provides industry players with a level playing field, said its managing director and chief executive officer Seiji Kuraishi.
“After Afta, we will all have equal treatment; and as our presence in the passenger car segment is very strong here, we will have a chance. If the market is protected ... it will be difficult to expand,” he said at the official opening of Honda Malaysia's authorised dealer, Tenaga Setia Resources Sdn Bhd's new 3S centre in Petaling Jaya yesterday.
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