DESPITE its Chinese sounding brand, Hup Loong, a range of pre-mixed nyonya curry powder from Penang, has over the past 19 years succeeded in becoming a renowned spice product among overseas South-East Asian students and immigrants.
“The success of Hup Loong lies in our ability to preserve the authentic flavour, aroma and taste of the raw ingredients used in powder form,” managing director William Tham Wooi Loon told StarBiz.
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