Samsung Malaysia sees 2003 sales hitting RM1bil

  • Business
  • Wednesday, 12 Nov 2003

SAMSUNG Malaysia Electronics Sdn Bhd hopes to achieve sales of US$270mil or more than RM1bil this year, its managing director Kim Jeong-Wook said yesterday. 

He said Samsung Malaysia was on track to achieve its target following tremendous response to its products. 

The company now ranks among the top three in several categories such as thin film transistor liquid crystal display (TFT LCD) displays, computer monitors, digital video disc players, mobile phones, refrigerators, washing machines and microwave ovens. 

“We are also projecting a sales growth of 30% minimum for next year,” Kim a said in Kuala Lumpur after launching the Sama-Sama Samsung campaign in conjunction with Samsung Malaysia's elevation from representative office to subsidiary of South Korea's Samsung Electronics Co Ltd.  

Kim said Samsung Malaysia had outlined three major goals to be achieved by 2005 - to be number one in Malaysia's consumer electronics market; to be number one in network of partners and distributors; and to be number one in terms of brand awareness and brand preference for its customers. 

He said Samsung Malaysia was already on its way to achieve those goals as the company now held a reasonably comfortable market share in specific segments of the consumer electronics market. 

“For example, we are already number one in the LCD display segment with a 60% market share. We are number two in the mobile phone segment with 25% and number three in the colour television segment with 12% market share. 

“With a little more effort, we can be in the driving seat,” said Kim. 

To this end, he said Samsung Malaysia would be spending another RM38mil on advertising and promotions, starting with the Sama-Sama Samsung campaign. 

The campaign, translated into Together With Samsung in English, was aimed at making Samsung the “most loved brand” among Malaysians, he said. 

As part of the campaign, Samsung Malaysia has also established a Samsung Customer Service Plaza at Plaza Sentral near the Kuala Lumpur Sentral Station.  

The centre was set up at a cost of RM3mil and would service and repair all Samsung products, said Kim.  

At the launch, Samsung Malaysia also announced hotline number 1-800-889999 to help customers who previously had to dial different hotlines for different product categories either for service or repairs. – Bernama 

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