Permanis to capture 5% market share

PERMANIS Sdn Bhd, the local manufacturer and bottler of Pepsi products in Malaysia, plans to capture a least 5% market share in the flavour segment by year-end with the official launch of its latest Mirinda Red Apple beverage. 

Permanis vice-president sales and marketing, A. Nagarajan said the flavour segment currently represented about 40% of the total carbonated soft drinks market in Malaysia.