Pensonic Holdings Bhd plans to introduce a new range of audio-visual (AV) products in mid-2004, according to executive chairman Datuk Seri Chew Weng Khak.
“The products will include portable digital video players, mini hi-fi, plasma screen televisions, and home theatre systems.
We will probably engage sub-contractors overseas to manufacture these high value but low volume products. Since the market demand for these products is not that sizeable in the country, it is not economical for us to produce them here,” he told reporters after an AGM.
Chew said the raw materials for these products would be sourced from South Korea and Taiwan.
“Our other products such as coffee-makers, toasters and hair dryers which do not command a sizeable market locally will also be manufactured by our overseas sub-contractors,” he said.
He said the group's products such as electric fans and blenders had been selling well so far this year.
Since January, Pensonic had sold more than 500,000 electric fans and blenders compared with around 300,000 units last year, he added.
Chew said the group was currently evaluating public feedback on its products and services.
“We will work out a programme to improve our after-sales services and strengthen our customer relationship at all our branches in the country and overseas,” he said.
He also said the group's kitchen electrical appliances were very popular in Thailand, Indonesia and Hong Kong.
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