BEIJING: Everywhere in China, tens of thousands of small advertising agencies are desperately trying to beat the competition and survive either through innovation or by exploiting virgin advertising territory.
In 1995, when billboards began to invade the streets of Beijing, I decided to place them in lifts, a niche still unused at that time, said Chen Jingsheng, a former Communist Party cadre, who became a businessman about 12 years ago.
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