XUAN MasterCard, a credit card catered to the Chinese-literate customers from MBF Cards (M) Sdn Bhd, has chalked up a membership base of more than 10,000 since it was launched in December 2002.
MBF Cards assistant vice-president of marketing Audrey Tan said the company had received 20,000 applications since the launch.
“We believed that personalisation and customisation is the best way forward in the credit card business.
“It is about recognising the needs of various customer segments by offering innovative products that deliver specialised benefits and programmes,” she told reporters at the launching of the three-day promotional tour for the card in Kota Kinabalu last Friday.
She said the promotional programme for the card in Sabah was a little bit delayed due to the SARS outbreak, which had indirectly discouraged people from travelling.
On its drive to attract more cardholders, she said in Sabah there were 150,000 potential credit cardholders above the minimum age requirement of 21 years old and had a minimum annual income of RM18,000. The Xuan MasterCard is available in Gold and Classic with entry income levels of RM18,000 and RM36,000 per annum respectively. It comes free of annual fee for the first year. – Bernama