CAR makers are likely to spend more on advertising given the encouraging motor vehicle sales figures released recently as well as in anticipation of more intense competition among industry players in the near future.
According to market observers, advertising efforts by some car makers had helped boost sales of late, especially in September when the figure reached 34,093 units - the first positive year-on-year increase since February.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!