PANASONIC Malaysia Sdn Bhd, formerly known as National Panasonic (M) Sdn Bhd, is kicking off its RM5mil year-end nationwide consumer campaign, Panasonic Blue Fever Promo, today.
The campaign, which will run till Jan 31 next year, is supported by a RM900,000 advertising budget comprising print advertisements, radio and TV commercials and point-of-purchase (PoP) materials at its dealers' outlets.
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