KUALA LUMPUR: Ogilvy & Mather (M) Sdn Bhd (O & M) has won the advertising industry’s most-coveted award, the Golden Kancil, for its point-of-sale work for Post Cereals.
The win on Friday night marked the agency’s fourth Golden Kancil since the early 1990s (the top-most award was formerly called Grand Prix), making it the agency with the most such wins during this period. Only Leo Burnett came close with two Golden Kancils.
O & M group managing director Stephen Fraser told Sunday Star after the ceremony: “It’s unbelievable. It’s terrific for the whole team, from the tea lady to the managing director!”
The Advertiser of the Year Award, introduced this year, went to Petronas – the only advertiser to have grabbed two Golden Kancils in the last decade (both for festive TV commercials created by Leo Burnett).
Besides the Golden Kancil, O & M grabbed two other gold awards – in the Innovative Media category for Post Cereals and in the Household Durables (Print) category for Duracell Ultra. It also netted four silver awards, 14 bronzes and six merits.
Saatchi & Saatchi, last year’s Golden Kancil winner, was the second most-honoured agency on Friday, garnering 50 awards – one gold, seven silvers, 20 bronzes and 22 merits.
Leo Burnett secured third placing with 33 awards – one gold, four silvers, 12 bronzes and 16 merits.
There were seven golds presented to agencies this year. Other agencies that won gold were Naga DDB and McCann-Erickson (one each).
The Young Creative Award (for those with less than two years’ working experience) went to Gordon Hiew of Leo Burnett and Tan Yee Kiang of Naga DDB.
All the gold awards in the Student Award category went to Limkokwing University College of Technology (LUCT) students: Phang Kuan Hoon, Chong Yen Kai, Lee Yann Huey, Lydia Lim Eu Mei and Teh Chee Mun.
A whopping 251 awards were given this year, up from 186 last year. Twenty-seven companies won this year compared with 19 in 2002.
Normally held in a hotel, the Kancil Awards was brought outdoors to the base of the KL Tower this year in order to celebrate its 25th year.
It was a brave move, but the venue had its limitations. It was about 135m from the stage to the back row of the audience, making it a long walk for many award recipients. To make matters worse, the two passageways leading to the stage – whose widths were each a little over a metre – were often blocked by people, thus causing some delay in picking up the awards onstage.
Halfway through the award show, when it was apparent that the ceremony was plodding, emcee Amanda Griffin announced that merit award winners need not go to the stage and instead would get their certificates in the mail.
A few boos were heard, but in the end it saved a lot of time. The presentation ceremony ended at about 1am, one hour later than indicated in the programme.
The painted backdrop onstage, comprising four panels, were painted live just prior to the presentation. The “graffiti walls” were auctioned off, with Naga DDB group executive chairman Datuk Vincent Lee being the top bidder with RM20,000 for all four panels. Proceeds from the sale will be channelled into the Malaysian Advertisers Association/ Association of Accredited Advertising Agents-sponsored college, Institute Advertising Communications Training.
Nearly 1,400 people attended the 25th Kancil Awards, making it the largest gathering for the event.
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