Sharp-Roxy sees big market for air purifiers


  • Business
  • Wednesday, 15 Oct 2003

SHARP-ROXY Sales & Service Co (M) Sdn Bhd aims to sell 12,000 units of its new range of Plasmacluster air purifiers for the industrial and consumer markets within the next 12 months, said managing director Kiyoshi Yasumoto. 

“We see huge potential for the air purifier in South-East Asia, including Malaysia,” he told reporters after the industrial air purifier launch and the signing of a distribution agreement between Pharmaniaga Biomedical Sdn Bhd and the company in Petaling Jaya yesterday. 

Sharp Electronics CEO for Asean operations Datuk Masatoshi Fujiki (centre) and Kiyoshi Yasumoto showing one of the Plasmacluster air purifiers to Roshidah Abdullah.

Yasumoto said the Plasmacluster air purifier was able to reduce the spread of fungi and bacteria in the environment. 

He said there were numerous applications for the air purifier but for the moment Sharp-Roxy was confining it to certain sectors.  

“We want to remain focused on introducing this innovative product to the global market,” he said, adding that the current applications for the air purifier were in air-conditioners (consumer and industrial) and refrigerators. 

In Japan, the air purifier has been added as an accessory for certain car models. 

Yasumoto said that since 2002, the Sharp group had sold one million Plasmacluster air purifiers in Japan.  

Pharmaniaga Biomedical is the exclusive distributor for the industrial air purifier for Sharp-Roxy in Malaysia, while the consumer air purifier will be marketed by Sharp-Roxy.  

There are four air purifier models targeted at the consumer market. The models range in price from RM999 to RM1,799 each.  

The industrial air purifier costs RM6,500.  

Pharmaniaga Biomedical chief financial officer Roshidah Abdullah said the target market for the industrial units would be government organisations via the Health Ministry, hospitals (private and government), food-related as well as manufacturing industries. 

“We have a strong track record for selling medical equipment and health products,” said Roshidah, adding that the company currently had RM180mil worth of contracts to supply medical equipment to three hospitals in Sarawak and one in Sabah. 

About 70% of Pharmaniaga Biomedical's contracts are from government hospitals. 

“Health equipment like the air purifier will help us penetrate the private sector at a faster pace,” she said. 

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