While the brand Nivea has always been associated with the moisturising crème that comes in a blue and white tin, it has evolved into other body care products such as deodorants, sun protection lotions, facial cleansers, baby care products and, more recently, the men’s range.
Having achieved over 1 billion sales volume, it has been named as the number one world skincare brand. Considered a universal brand, its staying power lies in its ability to produce skincare that meets the consumer needs.