TO the early Greeks, the word Gaia (pronounced guy-ya) meant Earth Goddess. In the late 70s, some environmentalists and scientists adopted Gaia as a concept aimed at protecting the Earth’s land, air and water. The word thus came to mean all things respectful of and beneficial to the planet.
Today, yet another spin has been cast on this word. In July, MBf Cards (M'sia) Sdn Bhd launched its first Visa credit card and called it the Gaia card.