PERUSAHAAN Otomobil Nasional Bhd (Proton) is well on its way to being a manufacturer focused on specific segments of the market, moving away from its “safe option” profile of building one car for everyone.
Proton chief executive officer Tengku Tan Sri Mahaleel Ariff said Proton's new generation of vehicles would be more segmented in terms of design, build and character.
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