BRANDING, location, and pricing were the three key marketing strategies adopted by developers exhibiting their properties at the three-day Star Property Fair 2003 which concluded on Sunday at the Penang International Sports Arena.
Henry Butcher International Asset Consultants Penang senior vice-president Teoh Poh Huat said that about 10 years ago, home seekers were more concerned about price and location and paid less attention to the branding of properties, including the reputation of developers and home designs.