Nielsen: Adex to rise by 3% this year


  • Business
  • Saturday, 20 Sep 2003

ADVERTISING expenditure is expected to grow 3% to RM3.55bil this year from RM3.45bil previously, according to Nielsen Media Research Malaysia estimates. 

This was despite a slow 0.1% growth of RM1.65bil in the first six months of 2003 compared with that in the same period last year. 

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