THE Malaysia External Trade Development Corp (Matrade), which will be corporatised with a launching grant of RM100mil, will immediately undertake international road shows including those to the Middle East and Africa to promote Malaysian products.
“We must redouble our efforts to become a global trader by promoting Malaysian products directly to a wider international market, in particular non-traditional markets,” Prime Minister Datuk Seri Dr Mahathir Mohamad said in his Budget 2004 speech yesterday.
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