CHICAGO: McDonalds Corp is gearing up to launch its first global advertising campaign in its 50-year history, at a time when it is facing stiff competition and badly needs ad investments to pay off.
The worlds largest fast food company has high hopes the Im loving it campaign will be hip enough to boost its fortunes.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!